Collection 05 · 62 answers
Posting without cringing, building a personal brand, and how reach actually works.
Why does posting on LinkedIn feel embarrassing?1 minWhy is it easier to post to strangers than people you know?1 minWhy do people cringe at self-promotion?1 minWhy do smart people hesitate to share what they know?1 minWhy do we assume everyone is paying more attention to us than they are?1 minWhy are people scared their coworkers will judge their LinkedIn posts?1 minWhy does calling yourself an “expert” feel uncomfortable?1 minWhen does confidence start sounding arrogant?1 minWhy do some people seem authoritative before they've actually said much?1 minWhat makes someone feel credible online?1 minWhy do we trust some people's opinions more than others?1 minWhy does repeating the same idea make someone seem like an expert?1 minWhy do people with less experience sometimes build bigger audiences?1 minWhy does visibility get confused with expertise?1 minDoes having a big audience make people assume you're more competent?1 minWhy do people copy the writing style of successful LinkedIn creators?1 minWhy does everyone eventually start sounding the same on LinkedIn?1 minWhy does “authentic” content eventually become another performance?1 minWhy do vulnerable posts sometimes increase someone's professional status?1 minWhen does vulnerability become oversharing?1 minWhy are strong opinions more memorable than balanced ones?1 minWhy do people follow people they disagree with?1 minWhy are we more likely to remember someone's point of view than their advice?1 minWhat makes someone seem interesting online?1 minWhy do some people have expertise but no authority?1 minHow does someone become “the person you think of” for a particular subject?1 minWhat should I post on LinkedIn?1 minWhat topics should I be known for on LinkedIn?1 minHow personal should I get on LinkedIn?1 minWhat shouldn't I post on LinkedIn?1 minHow do I turn my work experience into LinkedIn content?1 minHow do I make boring professional topics interesting on LinkedIn?1 minWhat types of LinkedIn posts perform best?1 minHow do I build a personal brand on LinkedIn?1 minDo I even need a personal brand?1 minDo I need a niche on LinkedIn?1 minCan I build a personal brand without becoming an influencer?1 minCan I build a personal brand while working full-time?1 minWill my employer care if I build a personal brand?1 minWhat if I change careers after building a personal brand around one subject?1 minHow long does it take to build a personal brand on LinkedIn?1 minHow often should I post on LinkedIn?1 minWhat is the best time and day to post on LinkedIn?1 minWhat happens if I stop posting on LinkedIn for a while?1 minIs it better to post more often or publish better LinkedIn posts?1 minWhy are my LinkedIn posts getting so few views?1 minWhy did my LinkedIn reach suddenly drop?1 minHow does the LinkedIn algorithm work?1 minHow do I get more impressions on LinkedIn?1 minWhat is a good number of LinkedIn impressions?1 minWhy did one LinkedIn post perform well and the next one flop?1 minWhy do my LinkedIn posts get likes but no comments?1 minWhy do I get LinkedIn views but no new followers?1 minDo editing, external links, hashtags, tagging, or commenting affect LinkedIn reach?1 minHow do I write a good LinkedIn hook?1 minHow long should a LinkedIn post be?1 minHow do I write LinkedIn posts people actually read?1 minShould I use storytelling on LinkedIn?1 minHow do I end a LinkedIn post?1 minDo I need a call to action (CTA) or question at the end of every LinkedIn post?1 minHow do I have an opinion on LinkedIn without becoming controversial?1 minHow do I write thought leadership on LinkedIn?1 min