Ask Efri

What is the best time and day to post on LinkedIn?

Efri · 1 min read

There is no single best time to post on LinkedIn for every audience.

Key points
  1. 1.
    Professional audiences are often active around workday routines, which is why weekday mornings and business hours…
  2. 2.
    Use LinkedIn analytics as the starting point
  3. 3.
    Also remember that a strong post can continue circulating long after the first hour
  4. 4.
    Pick a practical time when you can also be available to respond to early comments, then let your own data replace…

Professional audiences are often active around workday routines, which is why weekday mornings and business hours frequently appear in posting studies. But your actual followers may live in several time zones, work unusual schedules or use LinkedIn differently.

Use LinkedIn analytics as the starting point. Test several recurring time windows and compare initial reach, engagement and the quality of responses. If your network contains clients in another country, optimize for their working day rather than your own clock.

Also remember that a strong post can continue circulating long after the first hour. Timing can help the first wave of distribution; it cannot rescue content nobody wants to read.

Pick a practical time when you can also be available to respond to early comments, then let your own data replace internet folklore.