Hello, I’m Efri.

My work has taken me across different industries, disciplines, and kinds of problems. I’ve worked with brands, technology, marketing systems, teams, and ideas at different stages of development.

I enjoy understanding how things work, asking better questions, building useful things, and figuring out what makes a difference.

This website brings together a few parts of that journey: the work I’ve done, the things I’m exploring, and what I’ve learned along the way.

If you’re here because of something I’ve worked on, something I’ve written, or because you’d simply like to connect, welcome.