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What topics should I be known for on LinkedIn?

Efri · 1 min read

Choose topics where three things overlap: you have something credible to contribute, the audience cares, and being associated with the subject helps your future opportunities.

Key points
4 key points
  1. 01
    These are your LinkedIn positioning topics
  2. 02
    Do not pick a topic only because it is popular
  3. 03
    At the same time, you do not have to reduce yourself to one word
  4. 04
    The best topics are ones you can keep exploring for years

These are your LinkedIn positioning topics.

Do not pick a topic only because it is popular. If you want to be hired for product marketing, becoming known mainly for generic productivity may build an audience without helping the right association form.

At the same time, you do not have to reduce yourself to one word. Several adjacent topics can reinforce the same identity. A marketing leader might discuss launches, customer psychology, measurement and team judgment.

The best topics are ones you can keep exploring for years. Becoming known for something requires repetition, so choose territory you do not resent after ten posts.