Ask Efri

What should I post on LinkedIn?

Efri · 1 min read

Post things that help the people you want to reach understand your expertise, judgment and point of view.

Key points
  1. 1.
    That can include lessons from work, answers to common questions, opinions about your industry, breakdowns of…
  2. 2.
    A practical LinkedIn content strategy is to rotate among three jobs: teach something useful, reveal how you think,…
  3. 3.
    You do not need every post to sell
  4. 4.
    If you are stuck, start with the question you answered most often this week

That can include lessons from work, answers to common questions, opinions about your industry, breakdowns of decisions, useful frameworks, mistakes, customer patterns, behind-the-scenes processes and personal experiences that explain how you think.

A practical LinkedIn content strategy is to rotate among three jobs: teach something useful, reveal how you think, and show evidence of what you actually do.

You do not need every post to sell. You do need enough commercial context that someone who likes your writing can eventually understand your work.

If you are stuck, start with the question you answered most often this week. Real questions usually make better LinkedIn posts than invented content prompts.