Ask Efri

What shouldn't I post on LinkedIn?

Efri · 1 min read

Do not post confidential information, identifiable client details without permission, private workplace disputes, claims you cannot defend, or stories that expose someone else for your content.

Key points
4 key points
  1. 01
    Also be careful with active emotional conflicts
  2. 02
    From a content perspective, avoid posting things that are completely disconnected from the personal brand you want…
  3. 03
    This does not mean LinkedIn needs to be sterile
  4. 04
    The filter is not “Is this professional enough?”

Also be careful with active emotional conflicts. A post written to punish a former employer or prove something to a colleague can become part of your professional reputation long after the feeling passes.

From a content perspective, avoid posting things that are completely disconnected from the personal brand you want to build unless you genuinely do not care about coherence.

This does not mean LinkedIn needs to be sterile. Personality, humor, opinion and personal stories can work extremely well.

The filter is not “Is this professional enough?” It is “Am I comfortable with this being attached to my professional identity, searchable, screenshot-able and read without the context I currently have in my head?”