How do I make boring professional topics interesting on LinkedIn?
Efri · 1 min readStart with the consequence of the professional topic rather than the terminology.
Key points
4 key points
- “Data attribution” may sound technical
- Use specific situations, mistakes, trade-offs and human behavior
- You can also make a dry subject more interesting by finding the counterintuitive part: what do people assume about…
- Do not confuse interesting with dramatic
“Data attribution” may sound technical. “Your ad platform says it drove 50 sales, your email platform claims 30, and you only had 40” immediately gives the topic a problem to solve.
Use specific situations, mistakes, trade-offs and human behavior. Explain why the detail matters to someone’s money, time, reputation, workload or decision.
You can also make a dry subject more interesting by finding the counterintuitive part: what do people assume about it that is wrong?
Do not confuse interesting with dramatic. A good LinkedIn post can make a niche professional issue compelling simply by showing the reader why the issue changes a real decision.