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How do I write a good LinkedIn hook?

Efri · 1 min read

A good LinkedIn hook creates a reason to read the next line.

Key points
  1. 1.
    It can do that through specificity, tension, curiosity, recognition or a surprising claim
  2. 2.
    “The fastest way I’ve found to lose a good employee is to keep rewarding them with more work” gives the reader…
  3. 3.
    The hook should also match the post
  4. 4.
    Avoid believing that every hook needs to be dramatic

It can do that through specificity, tension, curiosity, recognition or a surprising claim. “I learned something about leadership today” is vague.

“The fastest way I’ve found to lose a good employee is to keep rewarding them with more work” gives the reader something concrete to evaluate.

The hook should also match the post. If the first line promises conflict and the body delivers a generic checklist, you may earn the click and lose trust.

Avoid believing that every hook needs to be dramatic. A precise question or observation can work just as well.

The best LinkedIn hooks are not separate from the idea. They are the clearest, most interesting doorway into the idea you actually intend to deliver.