Ask Efri

Should I use storytelling on LinkedIn?

Efri · 1 min read

Use storytelling on LinkedIn when a sequence of events makes the idea easier to understand.

Key points
4 key points
  1. 01
    A story can show how a decision unfolded, why an assumption failed or what changed your mind
  2. 02
    But storytelling is not required for every post
  3. 03
    If you do tell a story, remove details that exist only to make it feel cinematic
  4. 04
    Good LinkedIn storytelling makes the lesson feel lived

A story can show how a decision unfolded, why an assumption failed or what changed your mind. It gives the reader causality instead of only a conclusion.

But storytelling is not required for every post. A direct explanation, question, diagram or list may serve the idea better.

If you do tell a story, remove details that exist only to make it feel cinematic. Start near the moment where something changed. End when the reader has the meaning.

Good LinkedIn storytelling makes the lesson feel lived. Forced storytelling makes the reader travel through six paragraphs to reach an answer you could have said in one.