What makes someone seem interesting online?

Efri · 1 min read

Interesting people create a sense that you will encounter something you could not have predicted exactly.

Key points
4 key points
  • That can come from unusual experience, strong observation, intellectual range, humor, taste, specificity or a…
  • What usually makes someone boring online is not lack of achievement
  • Interesting does not mean random
  • One useful question for a personal brand is: what do I notice that people around me often miss?

That can come from unusual experience, strong observation, intellectual range, humor, taste, specificity or a distinctive way of connecting ideas.

What usually makes someone boring online is not lack of achievement. It is excessive predictability. Every post follows the same template, reaches the safest conclusion and reveals nothing about what the person actually notices.

Interesting does not mean random. The person can have a consistent subject while bringing fresh angles to it.

One useful question for a personal brand is: what do I notice that people around me often miss? That is usually a better source of interesting content than trying to manufacture a quirky personality.