Collection 01 · 29 answers

Launch marketing

Before, during and after a launch. For when there’s a date on the calendar, or a launch that didn’t land.

My launch flopped. What do I do now?1 min How do I diagnose whether it was the product, the offer, or the marketing?1 min I got signups but no sales. What does that mean?1 min I got traffic but no signups. What does that mean?1 min How long does a launch actually take?1 min What's the fastest test to find the real bottleneck?1 min Was my audience too small or my offer too weak?1 min How do I tell if the traffic was the problem?1 min How do I tell if the page was the problem?1 min I launched and got no feedback at all. What does silence mean?1 min Should I relaunch or pivot?1 min How long should I wait before relaunching?1 min What do I do with the leads who didn't convert?1 min What are the most common reasons launches fail?1 min How do I know when to kill a product entirely?1 min Where do I get traffic for a launch if I have no audience?1 min How far ahead should I start pre-launch marketing?1 min What does a launch actually look like, start to finish?1 min How do I know if I'm solving a real problem or a nice-to-have?1 min What signup rate means real demand?1 min How do I know which part of my launch actually drove sales?1 min How do I position a launch when the market is crowded?1 min Should my launch lead with the product or the problem?1 min What needs to be on a launch sales page?1 min How many emails should a launch sequence have?1 min How do I keep a waitlist warm for months?1 min How do I turn a launch into evergreen revenue?1 min How often can I launch to the same audience?1 min This is a test question1 min