How do I tell if the page was the problem?

Efri · 1 min read

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Look at how long they stayed.

Seconds and gone: not the page. Whatever brought them there promised something the page didn't match.

Scrolled most of it, then left: it's the page. They gave it a fair go and something lost them.

Reached the bottom and left: the page held them and failed at the ask. Usually placement, or nothing to click at the point where they were most convinced.

Fastest test costs nothing. Send it to five people who match your buyer and don't know your product. Ask them what it does and who it's for. If they can't tell you, there's your answer.