How do I tell if the traffic was the problem?
Efri · 1 min readIn short
- 1High bounce rate, low time on page, low scroll depth. Those point to the landing page.
- 2Test: same ad, same audience, change only the page. If conversion moves, it was the page.
- 3Ask users who didn't convert why. Their answers tell you.
Full answer
If your ad gets clicks but no signups, the landing page is likely the problem. Check these signals:
Key points
2 key points
- To confirm, run an A/B test
- Also, ask a few people who clicked but didn't sign up: What stopped you?
- 1Bounce rate above 70%.
- 2Time on page under 15 seconds.
- 3Most users never scroll past the first fold.
- 4High exit rate on the page itself.
To confirm, run an A/B test. Same ad, same audience. Change only the page. If conversion improves, the original page was the bottleneck.
Also, ask a few people who clicked but didn't sign up: What stopped you? What were you expecting? Their answers are the fastest diagnosis.