How do I position a launch when the market is crowded?

Question

Efri Dereje · Accepted Answer

Honestly, that worry is just a lack of understanding of people. Of what creates dopamine in their minds.

Because a crowded market means people have already learned about whatever you're offering. You don't need to go through a learning curve with them. It's an already ready market.

It also means you have access to a lot of information. A lot of websites, a lot of people doing the same thing.

So identify what they're doing wrong. What frustrates people about these companies. Then just have that as your positioning.

But people hear crowded and they want to be first. That doesn't really solve anything.