Should my launch lead with the product or the problem?

Question

Efri Dereje · Accepted Answer

There are certain things where you lead with the product. You don't need to be creative. The thing sells itself.

You don't see any garbage company ads anywhere, do you? No, because they don't need to. Their functionality is the highest form of need. If they're there, people just find a way to find them. That's all it is.

But if your product isn't like that, lead with the problem. Because then it needs to tap into the emotional aspect of your potential clients.

Quick way to tell: if someone would actively search for what you sell, lead with the product. If they'd never think to search for it, lead with the problem.