What needs to be on a launch sales page?

Efri · 1 min read

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1. 1
   What this is, in plain language, straight away. A stranger knows what you do within seconds. Not your clever line. The actual thing.
2. 2
   Who it's for, and who it isn't. Saying who it's not for makes the right person feel found.
3. 3
   The problem, in their words. From actual conversations with buyers, not from your head.
4. 4
   What changes for them. The outcome, concretely.
5. 5
   How it works. Enough that they can picture using it.
6. 6
   Proof, in whatever form you have. Results, screenshots, your track record, why you built it. Proof isn't only testimonials.
7. 7
   Price and what's included. Hiding it costs more than it protects.
8. 8
   The objections, answered honestly. The real ones, not the soft ones you wish they'd ask.
9. 9
   Who carries the risk.
10. 10
    Something to do,. at every point where someone might be convinced. Not one button at the bottom.

Lead with the problem for cold traffic, the product for warm.

The test isn't length or design. Show it to five strangers who match your buyer. Ask them what it does, who it's for, and what it costs.