How many emails should a launch sequence have?

Question

Efri Dereje · Accepted Answer

Best practices don't really work anymore. You find the indicators and keep adjusting.

But here's what everybody's been functioning on:

Type Emails Over Small product, warm list 4–6 7–10 days Course or cohort 7–12 10–14 days SaaS 5–8 2–3 weeks High-ticket service 5–7 2–3 weeks Consumer product 4–6 5–7 days Waitlist 3–5 5–7 days

Honestly, I don't really do these anymore. I don't like them.

A fixed sequence sends the same thing to everyone regardless of what they've done. The person who's read every page gets the same email as the person who's opened nothing.

I'd rather send based on behaviour. Which is only possible if you're tracking behaviour in the first place.