Ask Efri

How do I keep a waitlist warm for months?

Efri · 1 min read

You're not supposed to keep them warm for months.

Key points
3 key points
  1. 01
    People keep mistaking what a waitlist is
  2. 02
    But that only stays intriguing for about a week
  3. 03
    The sweet spot is launching about a week after building your waitlist

People keep mistaking what a waitlist is. For you as the brand launching it, it seems like safety. You can go back to a number and say "I already have 10,000 people lined up to buy from me."

But that only stays intriguing for about a week. People are bored. They don't have attention spans. And knowing all that, you want to keep them warm for months? That's not possible.

The sweet spot is launching about a week after building your waitlist. By then they've waited long enough to be intrigued, but not so long that they don't care anymore.