How do I know when to kill a product entirely?

Efri · 1 min read

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You need to see enough to make the call, and most people can't, because they never tracked anything.

What you'd need to see:

1. 1
   Did enough of the right people genuinely reach it. If not, you're not killing a product. You're killing something you never tested.
2. 2
   Did people who understood it still not want it. Not "nobody bought." People who got it, matched your buyer, could afford it, and walked.
3. 3
   Do the buyers actually use it. A few who genuinely use it is a distribution problem. Buyers who bought once and vanished is a dead product.
4. 4
   Have you tried it more than one way. One version isn't a test.
5. 5
   Is it flat or falling. Flat and low is different from declining after a real push.

Can't answer those? Don't kill anything. Set up the tracking, run it once more properly, then decide.