Ask Efri

What's the fastest test to find the real bottleneck?

Efri · 1 min read
In short
  1. 1
    Run a 3-step funnel test: ad, landing page, purchase intent.
  2. 2
    Spend small ($100 to $200), measure drop-off at each step.
  3. 3
    The step with the biggest drop is your bottleneck.
Full answer

The fastest test is a small paid traffic test that isolates attention, interest, and action.

At a glance
3 parts
  • Step 1: Ad
  • Step 2: Landing page
  • Step 3: Purchase intent

Step 1: Ad. Run a small ad campaign on one platform. Target your ideal buyer. Send traffic to a simple landing page.

Step 2: Landing page. Offer a signup or a free resource. Measure click-through rate and signup rate.

Step 3: Purchase intent. After signup, immediately offer a paid product or a call. Measure conversion to sale.

Stage
Metric
If low, the bottleneck is
Ad to click
CTR below 1 to 2%
Message or audience
Click to signup
Signup below 20 to 30%
Landing page or offer
Signup to sale
Purchase below 5 to 10%
Sales process, price, trust
All high, no sales
None
Product or market

Run this in 3 to 5 days. Spend small. The biggest drop tells you where to focus. No guessing.