Ask Efri

What do I do with the leads who didn't convert?

Efri · 1 min read
In short
  1. 1
    Split them by how far they got. Not all leads are the same.
  2. 2
    Ask one real question instead of pitching. What are you using for this right now?
  3. 3
    Keep showing up with something useful. Give them a smaller yes.
  4. 4
    Bring them in first on the next one. Let the dead ones go after six months.
Full answer

You nurture them. Here is how.

Covers
1. Split them by how far they got
2. Ask instead of pitching
3. Keep showing up with something useful
4. Give them a smaller yes
5. Bring them in first on the next one
6. Let the dead ones go

1. Split them by how far they got. Someone who opened your sales page four times is not the same person as someone who signed up and vanished. Hot leads get personal outreach. Warm leads get content. Cold leads get time.

2. Ask instead of pitching. One real question. "What are you using for this right now?" Or "What almost stopped you from buying?" Their answer tells you what to fix and what to offer.

3. Keep showing up with something useful. Not pitches. Not reminders. Useful content on the problem they came to you for. Stay relevant.

4. Give them a smaller yes. A small product. A workshop. A template. A consultation. Low risk. Low commitment. That builds trust for the bigger yes later.

5. Bring them in first on the next one. They already raised their hand once. Invite them early. Give them a special offer. Make them feel like insiders.

6. Let the dead ones go. Six months unengaged. No opens. No clicks. No replies. They cost you money and drag down your deliverability. Thank them. Remove them. Move on.

The bottom line: Not every lead is a buyer today. But every lead is a relationship. Nurture the ones who are still listening. Let go of the ones who are not.