My launch flopped. What do I do now?

Efri · 1 min read

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First, get clear on what you mean by flopped. Which area did it break in?

No reach? Your content or messaging wasn't right.

Reach, but nobody came to your website? Same thing, different part. Either the messaging was wrong, or it didn't intrigue people enough to find out more.

People on the website, but no signups? They don't understand what you're trying to say. Or the site isn't optimized to give them the information that lets them take a step forward. Or it doesn't have the right placements. Or it's the product, and they don't see what use they'd get out of it.

Signups but no sales? Your product is intriguing. People are curious. But it doesn't solve a burning problem badly enough for them to pay you to handle it.

Four completely different problems. Fix the wrong one and you've lost three months.

And most people can't tell you which it was, because they never set up the tracking to see it.