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Should I post from a founder account or a company account?

Efri · 1 min read

A founder account usually has an advantage when trust, expertise and personality matter. People often engage more naturally with a person than with a logo.

In short
4 key points
  1. 01
    A company account has different strengths: continuity beyond one individual, product updates, hiring, customer…
  2. 02
    For many businesses, the best approach is not founder or company
  3. 03
    The company account can carry proof, product education, customer stories and institutional information
  4. 04
    The risk of relying only on the founder is that all distribution becomes dependent on one person

A company account has different strengths: continuity beyond one individual, product updates, hiring, customer proof, official announcements and a place where the brand can accumulate authority of its own.

For many businesses, the best approach is not founder or company. It is founder and company with different jobs. The founder can carry point of view, stories, opinions and industry commentary.

The company account can carry proof, product education, customer stories and institutional information.

The risk of relying only on the founder is that all distribution becomes dependent on one person. The risk of relying only on the company is that the content can become polished and invisible. Use each account for what it is naturally good at.