What feedback should I be careful with?
Efri · 1 min read
In short
- 1Be careful with feedback from anyone who hasn't paid or isn't your buyer.
- 2Be careful with "I would definitely use this" and feature requests as stated.
- 3Be careful with friends, family, fans, and other marketers critiquing best practice, not sales.
Full answer
Be careful with feedback from:
At a glance
9 parts
- Anyone who hasn't paid
- Other marketers
- Your most engaged fan
- Friends and family
- "I would definitely use this."
- Feature requests as stated
- Anyone who isn't your buyer but is loud
- Your team on messaging
- Tone feedback from non-audience
- 1Anyone who hasn't paid. Their opinion is free, and so is their commitment.
- 2Other marketers. They may critique against best practice, not against whether it sells.
- 3Your most engaged fan. They love everything, which makes them a weak test.
- 4Friends and family. They're evaluating you, not the product.
- 5"I would definitely use this.". Would isn't did. It's a common trap.
- 6Feature requests as stated. People describe problems well and prescribe solutions poorly.
- 7Anyone who isn't your buyer but is loud. Volume isn't relevance.
- 8Your team on messaging. Inside knowledge can skew perspective.
- 9Tone feedback from non-audience. If your brand has character, some won't like it. That's okay.
The most useful feedback comes from people who paid, or from people who got close and then walked. Everything else is conversation.