Ask Efri

Should I use AI to write content?

Efri · 1 min read

Yes, but use AI as a content tool, not as the source of your judgment.

Key points
4 key points
  1. 01
    AI is excellent for first drafts, outlining, restructuring, summarizing research you already gathered, generating…
  2. 02
    The risk appears when you ask it to decide what you believe, what your audience cares about or what your point of…
  3. 03
    Give AI strong inputs: your notes, customer language, examples, existing writing, data and the actual idea you want…
  4. 04
    The more important the decision, the more human thinking should happen before generation

AI is excellent for first drafts, outlining, restructuring, summarizing research you already gathered, generating variations, formatting and turning one finished idea into different formats.

The risk appears when you ask it to decide what you believe, what your audience cares about or what your point of view should be. It will usually produce a plausible average of familiar language. That can be useful, but it is rarely memorable.

Give AI strong inputs: your notes, customer language, examples, existing writing, data and the actual idea you want to express. Then edit for accuracy, voice and judgment.

The more important the decision, the more human thinking should happen before generation. AI can accelerate expression. It should not replace the part where you decide what is worth saying.