How do I stop AI-written content from sounding generic?

Efri · 1 min read

Generic AI content usually means the prompt contained generic material.

Key points
  1. 1.
    Give the model something specific to work with: your own examples, customer conversations, numbers, opinions,…
  2. 2.
    Then guide the output
  3. 3.
    Most importantly, do not ask AI to invent the insight and the voice at the same time
  4. 4.
    A useful editing test for AI-written content is: could this paragraph plausibly appear on ten competitors’ accounts?

Give the model something specific to work with: your own examples, customer conversations, numbers, opinions, phrases you use, things you refuse to say, and samples of writing that genuinely sound like you.

Then guide the output. Tell it which clichés to avoid, how direct you are, whether you use humor, what kind of evidence you prefer and what the reader already knows.

Most importantly, do not ask AI to invent the insight and the voice at the same time. Decide the core thought yourself. Use AI to help shape it.

A useful editing test for AI-written content is: could this paragraph plausibly appear on ten competitors’ accounts? If yes, add something only you could supply, a concrete experience, a sharper judgment, an unusual example or a piece of original data.