How do I reuse and repeat content without sounding repetitive?
Efri · 1 min readRepeat the idea, not necessarily the exact execution.
- 01Most audiences do not see everything you publish, and even people who do rarely remember a point after hearing it once
- 02Return to your important ideas through different questions, examples, formats and levels of depth
- 03A belief about customer research can become a short observation, a case study, a checklist, a story, a myth-busting…
- 04Also update old content when your thinking changes
Most audiences do not see everything you publish, and even people who do rarely remember a point after hearing it once. Repetition is part of positioning.
Return to your important ideas through different questions, examples, formats and levels of depth.
A belief about customer research can become a short observation, a case study, a checklist, a story, a myth-busting post and a detailed guide without becoming six copies of the same piece.
Also update old content when your thinking changes. Repetition should not freeze you in time.
If you want to become known for something, the audience needs repeated exposure to the association. The discomfort usually belongs to the creator, who has seen the idea fifty times in drafts, not the follower who has encountered it twice.