How do I choose content pillars?

Question

Efri Dereje · Accepted Answer

Pick no more than Each maps to one job: attract, nurture, or convert. Choose by job, not by topic. One sentence per pillar. Attract brings new people. Nurture builds trust. Convert drives action. Review every 90 days. Kill what does not work. Keep 3.

Content pillars organize your thinking. Do not let them become rigid. Max 3. Three jobs, not three topics.

Pillar Job Examples Attract Broad, shareable. Brings new people in. "How I failed at X." "Why Y is overrated." "The one thing I'd tell my younger self." Nurture Deeper, specific. Builds trust with followers. "Step-by-step guide to Z." "What I learned from 100 client calls." "The process I use for A." Convert Offers, proof, asks. Moves people to act. "Case study: from 0 to 10k." "What you get when you work with me." "Limited spots for next month."

Pick one sentence for each. Test: can you place your last 10 posts? If every post fits perfectly, you might be too rigid. If none fit, you are scattered. Review quarterly.