Ask Efri

Can I talk about multiple topics without confusing my audience?

Efri · 1 min read
In short
  1. 1
    Yes, if the topics connect through you, your audience, or a clear point of view.
  2. 2
    Confusion comes from randomness, not variety.
  3. 3
    The question is not "How many topics?" It is "What makes these topics belong together?"
  4. 4
    If you can explain the connection in one or two sentences, your audience will learn it too.
Full answer

People get confused when an account serves several completely unrelated audiences with no explanation.

Key points
  1. 1.
    A founder talking about marketing, leadership and decision-making can make sense because all three belong to the…
  2. 2.
    The question is not "How many topics do I have?"
  3. 3.
    Multiple topics do not destroy a personal brand

A founder talking about marketing, leadership and decision-making can make sense because all three belong to the same professional world. A page that alternates between enterprise software, dating advice and fitness coaching may need a much stronger reason for the mix.

The question is not "How many topics do I have?" It is "What makes these topics belong together?" Sometimes the answer is the audience. Sometimes it is your expertise. Sometimes it is a broader theme such as how people make decisions at work.

Multiple topics do not destroy a personal brand. Randomness does.