Ask Efri

How do I get more organic reach on social media?

Efri · 1 min read

Organic social media reach improves when the platform has evidence that people want to stop, consume and act on what you publish.

The short versionThat means the first problem is rarely “the algorithm hates me.”. Does the post deliver something specific enough to save, share, comment on or send to someone else?. Then look at distribution. Finally, study patterns across several posts rather than judging one.

That means the first problem is rarely “the algorithm hates me.” Look at the content. Is the subject relevant to the audience? Does the first line or first second create a reason to continue?

Does the post deliver something specific enough to save, share, comment on or send to someone else?

Then look at distribution. Are you posting when your audience can see it? Are you participating in conversations around the topic? Are other people or communities helping the content travel?

Finally, study patterns across several posts rather than judging one. Organic reach is volatile.

A useful social media strategy is to identify which topics, formats and angles repeatedly earn attention, then create more around those signals instead of constantly inventing from zero.