What feedback should I ignore?

Efri · 1 min read

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1. 1
   Anyone who hasn't paid. Their opinion is free and so is their commitment. People who haven't spent money will happily design your product for you.
2. 2
   Other marketers. They'll critique your work against best practice, not against whether it sells. Those aren't the same thing.
3. 3
   Your most engaged fan. They love everything you do. That's why they're useless as a test.
4. 4
   Friends and family. They're evaluating you, not the product.
5. 5
   "I would definitely use this.". Would isn't did. This is the single most misleading sentence anyone will say to you.
6. 6
   Feature requests, as stated. People are terrible at prescribing solutions and excellent at describing problems. Take the problem, throw away the fix they suggested.
7. 7
   Anyone who isn't your buyer but is loud. Volume isn't relevance. The loudest person in your comments is usually the one furthest from buying.
8. 8
   Your team's opinion on the messaging. Everyone inside has the curse of knowing too much. They'll tell you it's confusing when it's clear, and clear when it's confusing.
9. 9
   Feedback about tone from someone who isn't the audience. If your brand has character, some people won't like it. That's the character working.

The feedback worth having comes from people who paid, or from people who got close and then walked. Everything else is conversation.