What are the most common landing page mistakes?

Efri · 1 min read

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1. 1
   Nobody can tell what it is. A stranger should know what you do within seconds. Most pages open with a clever line instead of the actual thing.
2. 2
   Written from your side, not theirs. Features you're proud of, instead of the problem they came in with.
3. 3
   No obvious next step at the point they're convinced. One button at the bottom, and they were ready halfway up.
4. 4
   Too many things to do. Book a call, download the guide, join the newsletter, start a trial. Give people four choices and they take none.
5. 5
   Hiding the price. Makes people suspicious, and they leave to go find it somewhere else.
6. 6
   Answering the easy objections. The comfortable ones you wish they'd ask, not the real ones they actually have.
7. 7
   Trying to talk to everyone. So it lands with nobody.
8. 8
   Nothing that proves anything. No numbers, no specifics, no screenshots. Just adjectives.
9. 9
   Built for you, not for a phone. Most of your traffic is on a phone.

The quickest way to find yours: show it to five strangers who match your buyer, and ask them what it does, who it's for, and what it costs.