I'm getting traffic but no conversions. What do I fix first?
Efri · 1 min read
Your copy. The way you're explaining the offer.
In short
- 1.That's almost always it, and it's the cheapest thing to change
- 2.If you fix that and it still doesn't work, then it's your product that's the problem
- 3.But fix the explanation first
That's almost always it, and it's the cheapest thing to change. People got there, read it, and either didn't understand what you do or didn't see why it mattered to them.
If you fix that and it still doesn't work, then it's your product that's the problem.
But fix the explanation first. Most people go the other way round, spend three months rebuilding the product, and the copy was the issue the whole time.