Do followers even matter?
Efri · 1 min read
No, not really.
In short
4 key points
- They help you push things out, and that's about it
- If you're just starting, followers are basically a vanity number
- If you already have something that converts, then yes, more followers means more reach for the same effort, and…
- So they matter after you have a message that works
They help you push things out, and that's about it. Beyond that it depends where you are.
If you're just starting, followers are basically a vanity number. A hundred of the right people will get you further than ten thousand of the wrong ones.
If you already have something that converts, then yes, more followers means more reach for the same effort, and that's genuinely useful.
So they matter after you have a message that works. Before that, they're a distraction, and chasing them will actively push you toward broader, blander content, because that's what grows a follower count.
Big account, no sales, is a very common place to end up.