Ask Efri

What should I avoid sharing in personal-brand content?

Efri · 1 min read

Avoid sharing anything you cannot comfortably live with being searchable, screenshotted and interpreted outside its original context.

Key points
4 key points
  1. 01
    That includes confidential work, private client information, stories that identify someone who did not consent,…
  2. 02
    Be careful with personal brand content that makes a dramatic claim you cannot substantiate
  3. 03
    Also watch for oversharing disguised as authenticity
  4. 04
    A simple filter: does this disclosure help someone understand the idea, my judgment or my work?

That includes confidential work, private client information, stories that identify someone who did not consent, active disputes, sensitive details about family or colleagues, and emotional material you may later wish had stayed private.

Be careful with personal brand content that makes a dramatic claim you cannot substantiate. The internet has a long memory, and professional credibility is easier to spend than rebuild.

Also watch for oversharing disguised as authenticity. Not every vulnerable experience becomes more valuable because it is public.

A simple filter: does this disclosure help someone understand the idea, my judgment or my work? If the answer is no, ask what you are hoping publication will do for you. Sometimes the best content decision is keeping something yours.