Why does my content sound generic?

Question

Efri Dereje · Accepted Answer

Generic content usually comes from generic input.

If you use the same frameworks, public examples, AI prompts and competitor research as everyone else, your content will naturally converge on the same conclusions and language.

Add material that is harder to copy: your own experience, customer conversations, original data, specific mistakes, unusual examples, strong preferences and observations from work. Then make a real decision about what you believe instead of summarizing every side equally.

Generic writing also hides behind abstract nouns: “unlock growth,” “drive impact,” “deliver value.” Replace them with what actually happened.

You do not need to sound louder. You need to become more specific. Specificity is one of the fastest ways to make content feel human because it proves the idea came from somewhere real.